Clear Channel Media and Entertainment Teams with Superstar Taylor Swift to Launch New Album Red with Comprehensive Multi-Platform Campaign Touching More Than 300 Stations
Clear Channel Media and Entertainment Teams with Superstar Taylor Swift to Launch New Album red with Comprehensive Multi-Platform Campaign Touching More Than 300 Stations
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Ryan Seacrest To Anchor Campaign With Exclusive On-Air
And Online iHeart酴圖換羸 Album Release Party
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NEW YORK October 18, 2012 Clear Channel Media and Entertainment today announced that Taylor Swifts much-anticipated album, RED, will be spotlighted across its multi-platform network beginning Monday, October 22.泭 The marque component of the campaign will be a Ryan Seacrest-hosted Taylor Swift 25-minute iHeart酴圖換羸 Album Release Party.泭 The event will air across Clear Channel radio stations on Monday, October 22 and will be available on demand at .泭 The on-air special will be followed by two weeks of exclusive content spotlighted across Clear Channels Country, Mainstream Contemporary Hits 酴圖換羸 (CHR), Adult Contemporary (AC) and Hot Adult Contemporary (HAC) radio stations.
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The on-air special will coincide with the release of Swifts fourth album RED and will feature an exclusive interview by Ryan Seacrest with songs and clips from her new album followed by Swifts personal stories and insights behind her music.泭 The iHeart酴圖換羸 Album Release Party will air beginning 4 p.m. on October 22 exact time may vary due to local time zones.泭 Swift will also introduce featured songs from the album across Clear Channels radio stations throughout the day leading up to the iHeart酴圖換羸 Album Release Party.
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In addition to the Seacrest special, Clear Channel will activate its successful Artist Integration Program (AIP) across four formats beginning October 22, featuring eight of Taylor Swifts newest tracks.泭 This AIP will include a series of on-air spots with Taylor Swift that will drive listeners online to access exclusive extended interviews and video content.泭 Fans will also have instant access to download Swifts newest album RED.
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Now through November 9, all Clear Channel CHR stations will also offer listeners the chance to text-in-to-win the 24 Hour Dream Life of Taylor Swift contest.泭 One lucky winner and three friends will be flown on a private jet to join Swift for a behind the scenes tour of her new show, front row concert seats at two of her tour stops, a backstage meet and greet with Taylor Swift and a signed guitar. Beginning Q1 2013, Clear Channel Country stations will be offering a similar once-in-a-lifetime experience for its listeners.
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Fans can tune-in to their local radio station to hear the iHeart酴圖換羸 Album Release Party, as well as listen live on or the iHeart酴圖換羸 mobile app, Clear Channels best-in-class customizable digital listening service that delivers everything listeners want in one free, fully-integrated service: instant access to more than 1,500 of the nations most popular live broadcast and digital-only radio stations from 150 cities, plus user-created Custom Stations inspired by favorite artists and songs.泭
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