Hamburgers Beat out Tacos for Late Night Food Choices among Millennial Males
May 7, 2013 (Dublin, Ohio) Young Millennial males have good taste. When it comes to late night quests for food, eight in 10 Millennial males said that they want good foodnot just any food, according to a recent survey* conducted by Braun Research. Of the late night food options, these nighttime diners vote for hamburgers (over tacos) as their top choice and beef and cheese were some of the most craveable ingredients. Its more than good food (84%) thats important, convenience (79%), quick service (78%) and food options for $5 or less (73%) are also important attributes for late night diners.
Wendys Moonlight Meal Deal was designed to meet these needs. The Meal Deal includes a Double Stack hamburger, Chili Cheese Fries and a large soft drink all for $5 after 10 pm. The Double Stack starts with two junior hamburger patties topped off with American cheese, ketchup, mustard, pickle and onion. But the beefy, cheesy goodness doesnt end there. The Chili Cheese Fries combine Wendys natural-cut fries with sea-salt, with slow-cooked, rich and meaty chili and a cheesy cheddar sauce. And just like everything on the Wendys menu, this meal is made when you order it, something that 67% of Millennial males said was important.
We hear Millennials loud and clear and were responding with food they crave at a great value, said Bob Holtcamp, Wendys senior vice president, brand marketing. Not only can they enjoy the Moonlight Meal Deal, they can also enter to win prizes late at night through our #GreatLate digital promotions.
Wendys launch of its digital promotions encourages customers to share photos of their late night experiences. Likewise, throughout the summer, Wendys is sponsoring a series of concerts in partnership with Clear Channels iHeart酴圖換羸.
#GreatLate Digital Promotion
If it wasnt posted online, did it really even happen? Starting now, customers who share photos of their late night experience using the #GreatLate hashtag on Twitter簧, Instagram簧 or Tumblr簧 will have the chance to win Wendys gift cards every night throughout the summer.
iHeart酴圖換羸 Partnership
Nightlife for young Millennials often revolves around music and Wendys is teaming up with iHeart酴圖換羸, Clear Channel Media and Entertainments industry-leading digital music platform, to host a series of live concerts with some of this years hottest up-and-coming artists. Customers who share their late night experiences with Wendys by using the #GreatLate hashtag will have the opportunity to win VIP tickets to one of the five iHeart酴圖換羸 Live GreatLate Concerts presented by Wendys.
The concert series and larger #GreatLate marketing campaign will be promoted across Clear Channel radio stations nationwide and iHeart酴圖換羸, including a Wendys-branded custom iHeart酴圖換羸 station, , and an exclusive concert series content page on iHeart酴圖換羸.com set to launch in the end of May.
The series will kick off with indie pop band Fitz and the Tantrums on May 29th, followed by the Ohio native duo Twenty One Pilots on June 19th at the iHeart酴圖換羸 Theater presented by P.C. Richard & Son in New York City. There will also be chances to win tickets for the concert series during local Clear Channel events throughout the summer, including KTUphoria in Holmdel, New Jersey and KISS FMs Fantabuloso 2013 in Chicago.
iHeart酴圖換羸 Live leverages Clear Channels close relationship with artists and labels to create intimate experiences for our listeners, our partners and their customers, said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. We are excited to join forces with Wendys to produce the iHeart酴圖換羸 Live GreatLate Concert Series which allows music fans the opportunity to experience Great印ate live music.
To find a Wendys restaurant open late and to learn more about and obtain Official Rules for the #GreatLate promotion that runs until October 1st, visit .
* Wendys sponsored telephone survey in partnership with Braun Research Incorporated to 1,000 Millennial males.
About The Wendys Company
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit or .