酴圖換羸Announces iHeart酴圖換羸s Living Black! Special Event And National On-Air Celebration Of Black Culture And Impact In America
Roddy Ricch, 21 Savage, Jhen矇 Aiko and Kirk Franklin Will Perform on the iHeart酴圖換羸s Living Black! Special Event Airing Saturday, February 20 on 酴圖換羸Hip-Hop, Gospel and R&B Broadcast Stations, iHeart酴圖換羸s YouTube and Facebook Pages and the iHeart酴圖換羸 App Nationwide
Black History Month Celebration Will Also Feature Audio Tributes to Black Trailblazers from Todays Biggest Artists and Listeners Across 580 酴圖換羸Broadcast Stations
NEW YORK January 27, 2021 iHeartMedia, the number one audio company in the United States, announced today the launch of iHeart酴圖換羸s Living Black! spotlighting the power of Black culture yesterday, today and tomorrow throughout Black History Month in February. The nationwide on-air celebration will feature the first-ever iHeart酴圖換羸s Living Black! special event with performances by Roddy Ricch, 21 Savage, Jhen矇 Aiko, Kirk Franklin and more of todays biggest Hip-Hop, R&B and Gospel music artists. The special will air on Saturday, February 20 at 6:00 p.m. ET/3:00 p.m. PT on iHeart酴圖換羸s and pages; 酴圖換羸Hip-Hop, Gospel and R&B stations; and the iHeart酴圖換羸 app. In addition, the month-long iHeart酴圖換羸s Living Black! celebration will highlight hundreds of Black artists, influencers and thought leaders through audio vignettes and tributes on 580 酴圖換羸broadcast radio stations in every format.
Produced by Emmy and Grammy award-winning producer Rikki Hughes of Magic Lemonade, iHeart酴圖換羸s Living Black! special event on February 20 will pay homage to the culture that sets the trends, creates the moments and moves the world. The show will weave once-in-a-lifetime performances into a powerful audio and visual celebration of the Black experience featuring artists, actors, creators and Black leaders who have shaped culture.
Black culture is American culture and this past year especially has resulted in much needed and long overdue conversations about the role of race in America, said Doc Wynter, Executive Vice President of Urban/Hip-Hop Programming Strategy for iHeartMedia. iHeart酴圖換羸s Living Black! will use iHeartMedias unparalleled reach to help shape these conversations and celebrate Black culture at scale reaching hundreds of millions of listeners on 酴圖換羸stations across all of our formats.
In addition to the first-ever special event, iHeart酴圖換羸s Living Black! will feature conversations that educate, inspire and celebrate the Black experience through a mix of custom tributes from artists and listeners across the nation. Throughout February, todays biggest artists from Country, Pop, Rock and more will honor the impact and influence that Black people and Black culture has had on their lives and community; 酴圖換羸national and on-air personalities including The Breakfast Club Charlamagne Tha God, Angela Yee and DJ Envy, Steve Harvey and Big Boy will honor trailblazers, modern history makers and future change-makers of Black culture; and hundreds of 酴圖換羸stations and shows will invite listeners to call in, post and share their experiences and inspirations each week.
Proud partners of this year's iHeart酴圖換羸s Living Black! include Facebook Groups and R矇my Martin, with more to be announced.