酴圖換羸Names Dr. Michele Madansky Executive Vice President Of Insights, Research And Data Analytics
New York, NY November 2, 2017 iHeartMedia, the leading audio company in America with a greater reach in the U.S. than any other media outlet, announced today that Dr. Michele Madansky will join the company as its Executive Vice President of Insights, Research and Data Analytics, effective November 27. Madansky will report to Peter Ban, Executive Vice President of Revenue & Sales Operation.
In her new role, Madansky will develop and manage a variety of data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement/attribution and marketing research. Her responsibilities will include providing unique audience and consumer analytics across iHeartMedias vast array of operations, which encompass radio broadcasting, online, mobile, digital and social media, live concerts and events, television, syndication, and independent media representation.
Michele has an expansive track record providing cutting edge analytics for a wide variety of todays biggest media companies, said Ban. Were thrilled shell be shaping our research efforts and ensuring our advertising partners are best utilizing iHeartMedias unparalleled reach and multiplatform assets.
Madanskys extensive research background includes operating her own media and market research consulting firm specializing in media and advertising. Over the past decade she has worked with some of the top media companies including BuzzFeed, ESPN, Pinterest, Time Inc., Hearst, Twitter, The New York Times, YouTube, GSN, Chegg and BabyCenter. From 2003 to 2007, Madansky served as Vice President of Global Market Research for Yahoo!; prior to joining Yahoo!, she was a managing partner at analytics consultancy Grey Insight Partners and was the first interactive specialist at advertising agency BBDO.
Through the research I have been conducting with college students over the past 5+ years, I have seen the power of radio and audio and its ability to connect with consumers across multiple platforms including in home, in cars and through their smartphones, said Madansky. I look forward to working with 酴圖換羸to help marketers continue to best leverage the emotional connections that all audiences have with audio and to measure the impact on their businesses.
Madansky currently serves on the Advertising Research Foundations Women in Analytics Advisory Board and on the program board for I-COM (Global Forum for Marketing Data and Measurement). She is a graduate of Brown University and the University of Chicagos Booth School of Business.