酴圖換羸Partners with Sounder to Launch Best-in-Class Brand Safety Tools Across the Largest Global Podcast Network
酴圖換羸Makes Strategic Investment in Fast-Growing Audio Intelligence Platform; Will Also Unlock New Discovery Tools for Listeners and Advanced Targeting Capabilities for Brands
(NEW YORK - Feb 16, 2022) iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to , announced a partnership today with Sounder, an audio intelligence platform that builds foundational podcasting technology to drive monetization, brand safety and discoverability for audio content. 酴圖換羸will leverage Sounders Audio Data Cloud to provide both established and emerging podcast creators the best AI and Machine Learning (ML) tools to help them gain critical, real-time insights to accelerate growth and improve monetization. With more than 750 iHeart酴圖換羸 Original podcasts -- including some of the biggest podcasts and creators in the world -- now using this technology, these new capabilities will rapidly become the industry standard.
酴圖換羸will leverage Sounders Audio Data Clouds automated best-in-class AI and ML brand safety solution to ensure advertisers can confidently invest in the iHeartPodcast Networks expansive and rapidly growing line-up of diverse content with more than 392 million downloads and streams a month (more downloads than the next three podcast publishers combined). The brand safety solution enables iHeartMedias marketing partners to buy across a wide array of creators with the assurance that the content adheres to industry safety standards. The technology will quickly expand to also allow advertisers to customize their brand safety guidelines, unlocking new and more diverse publishers to provide even more effective ad placements.
As the leader in podcasting, the iHeartPodcast Network hosts the most diverse group of high-quality creators in the world and produces the most podcasts that generate over one million plus downloads. Its critical that we learn from the challenges advertisers have had with video and social media to deliver safety tools and controls that allow brands to customize their campaigns and ensure that their ads will be delivered at scale in a brand safe environment, said 酴圖換羸Chief Data Officer Brian Kaminsky. Our partnership with Sounder underscores our commitment to innovation in audio advertising and our goal of creating more meaningful connections between advertisers and listeners. In addition to simple brand safety, this partnership will also unlock brand suitability tools that will dynamically align brands with content and creator-sentiments that supports their goals and objectives.
Sounders Audio Data Cloud enables large publishers the ability to perform brand suitability analysis, topic analysis, content summarization, and dynamic segmentation. These solutions help accelerate the size and engagement of the iHeartPodcast Networks large and growing audience from the biggest and most diverse shows in the network, to the rapidly growing number of up-and-coming creators. Audio Data Cloud leverages Sounders proprietary automated speech recognition technology and powerful AI/ML models. In doing so, it unlocks uncaptured value for all enterprise audio content.
In addition to this commercial partnership, 酴圖換羸has also announced a strategic investment in Sounder, as lead investor in the companys Series A round.
The audio advertising industry is set for continued explosive growth, but requires the rigor and capabilities of other media, said Joe Robinson, iHeartMedias President of Corporate Development and Ventures. Sounder has cracked the code on enabling contextual targeting for audio, ensuring brand safety, and promoting discoverability.
Were excited to have 酴圖換羸as a commercial partner and strategic investor. We are eager to help iHeartMedia, the world's leading audio publisher, realize the true value of audio, Sounder CEO and Co-founder Kal Amin said. With Sounders Audio Data Cloud, were integrating a layer of data that is absolutely crucial for advertisers to take advantage of the worlds high level of engagement with podcasts. While podcast advertising is growing fast, its still a nascent business when compared to traditional radio advertising. Audio Data Cloud will accelerate podcast advertising growth, bringing new advertisers, higher ad spends, and more effective campaigns to the medium. This is a gamechanger on all fronts.
The iHeartPodcast Network is home to more than 750 iHeart酴圖換羸 Original Podcasts which span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime including leading podcasts such as The Ron Burgundy Podcast, Paper Ghosts, Fake Doctors, Real Friends, Atlanta Monster, You and Me Both with Hillary Clinton, The Laverne Cox Show, Las Culturistas and Noble Blood, as well as over a hundred shows from iHearts on-air talent like the popular Bobbycast from its nationally-syndicated host Bobby Bones and The Breakfast Club radio show podcast. With this roster of hits, iHeart has more top 10 shows on Podtrac than the next three podcast networks combined, and twice as many podcasts with 1 million monthly downloads than the next largest podcast publisher.
About Sounder
Sounder is the end-to-end podcast management platform that brings Audio Intelligence to creators and enterprises. Founded in 2019 by former Google and Spotify executives, Sounder connects creators and enterprises to the Audio Intelligence solutions they need to accelerate their contents discovery, engagement, and monetization potential. Through the Audio Data Cloud, Sounder gives enterprises access to insights that inform strategy and improve monetization. Learn more and join Sounders community of creators at .